The dynamics of personal ethics and ethical climate in public relations practitioners’ decision making
This study examines the contemporary pragmatic public relations ethics that focuses on decision making to relate public relations practitioners’ ethics with their organizational ethics using Grunig and Hunt (1984) excellence theory. The aim of this study is to identify the association and the streng...
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Fakulti Kemanusiaan Seni dan Warisan, UMS
2019
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Online Access: | https://eprints.ums.edu.my/id/eprint/30436/1/The%20dynamics%20of%20personal%20ethics%20and%20ethical%20climate%20in%20public%20relations%20practitioners%E2%80%99%20decision%20making-Abstract.pdf https://eprints.ums.edu.my/id/eprint/30436/2/The%20Dynamics%20of%20Personal%20Ethics%20and%20Ethical%20Climate%20in%20Public%20Relations.pdf https://eprints.ums.edu.my/id/eprint/30436/ https://www.researchgate.net/profile/Oscar-Wong-13/publication/339375906_PROSIDING_SEMINAR_KEBANGSAAN_PASCASISWAZAH_SAINS_SOSIAL_DAN_KEMANUSIAAN/links/5e4e3e78a6fdccd965b402e0/PROSIDING-SEMINAR-KEBANGSAAN-PASCASISWAZAH-SAINS-SOSIAL-DAN-KEMANUSIAAN.pdf |
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my.ums.eprints.304362021-08-31T09:09:29Z https://eprints.ums.edu.my/id/eprint/30436/ The dynamics of personal ethics and ethical climate in public relations practitioners’ decision making M. Safiah A. Mohd. Hamdan Syahruddin Ag Ahmad BJ1725 Ethics of social groups, classes, etc. Professional ethics HF5549-5549.5 Personnel management. Employment management This study examines the contemporary pragmatic public relations ethics that focuses on decision making to relate public relations practitioners’ ethics with their organizational ethics using Grunig and Hunt (1984) excellence theory. The aim of this study is to identify the association and the strength of the association between public relations practitioners’ ethical evaluation and ethical climate of the organization in decision-making process. This study used a structured questionnaire to measure the three different parameters in ethical evaluation (reasoning, consideration, and judgment) and the ethical climate of the organization simultaneously. The association between them is later identified from the Pearson correlation test. Respondents selected were 100 people who actively practicing public relations around Kota Kinabalu. The study revealed a positive, weak correlation as the indication that the score of ethical evaluation can but not always be used to predict the score of ethical climate. In ethically challenging decision making, one’s personal ethics is barely associated with organization’s ethical climate. Furthermore, the association shows that public relations practitioners are predominantly evaluate the situation and make ethical decision in ethical organization, though dilemmas are tempting and dragging towards unethical decision. In such inconsistency between practitioners and their organization, it is problematic because the interpersonal and organizational aspects in ethical decision making can help the organization to pursue an excellent, ethical public relations practice when addressed strategically. Fakulti Kemanusiaan Seni dan Warisan, UMS 2019-10 Proceedings PeerReviewed text en https://eprints.ums.edu.my/id/eprint/30436/1/The%20dynamics%20of%20personal%20ethics%20and%20ethical%20climate%20in%20public%20relations%20practitioners%E2%80%99%20decision%20making-Abstract.pdf text en https://eprints.ums.edu.my/id/eprint/30436/2/The%20Dynamics%20of%20Personal%20Ethics%20and%20Ethical%20Climate%20in%20Public%20Relations.pdf M. Safiah and A. Mohd. Hamdan and Syahruddin Ag Ahmad (2019) The dynamics of personal ethics and ethical climate in public relations practitioners’ decision making. https://www.researchgate.net/profile/Oscar-Wong-13/publication/339375906_PROSIDING_SEMINAR_KEBANGSAAN_PASCASISWAZAH_SAINS_SOSIAL_DAN_KEMANUSIAAN/links/5e4e3e78a6fdccd965b402e0/PROSIDING-SEMINAR-KEBANGSAAN-PASCASISWAZAH-SAINS-SOSIAL-DAN-KEMANUSIAAN.pdf |
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BJ1725 Ethics of social groups, classes, etc. Professional ethics HF5549-5549.5 Personnel management. Employment management M. Safiah A. Mohd. Hamdan Syahruddin Ag Ahmad The dynamics of personal ethics and ethical climate in public relations practitioners’ decision making |
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This study examines the contemporary pragmatic public relations ethics that focuses on decision making to relate public relations practitioners’ ethics with their organizational ethics using Grunig and Hunt (1984) excellence theory. The aim of this study is to identify the association and the strength of the association between public relations practitioners’ ethical evaluation and ethical climate of the organization in decision-making process. This study used a structured questionnaire to measure the three different parameters in ethical evaluation (reasoning, consideration, and judgment) and the ethical climate of the organization simultaneously. The association between them is later identified from the Pearson correlation test. Respondents selected were 100 people who actively practicing public relations around Kota Kinabalu. The study revealed a positive, weak correlation as the indication that the score of ethical evaluation can but not always be used to predict the score of ethical climate. In ethically challenging decision making, one’s personal ethics is barely associated with organization’s ethical climate. Furthermore, the association shows that public relations practitioners are predominantly evaluate the situation and make ethical decision in ethical organization, though dilemmas are tempting and dragging towards unethical decision. In such inconsistency between practitioners and their organization, it is problematic because the interpersonal and organizational aspects in ethical decision making can help the organization to pursue an excellent, ethical public relations practice when addressed strategically. |
format |
Proceedings |
author |
M. Safiah A. Mohd. Hamdan Syahruddin Ag Ahmad |
author_facet |
M. Safiah A. Mohd. Hamdan Syahruddin Ag Ahmad |
author_sort |
M. Safiah |
title |
The dynamics of personal ethics and ethical climate in public relations practitioners’ decision making |
title_short |
The dynamics of personal ethics and ethical climate in public relations practitioners’ decision making |
title_full |
The dynamics of personal ethics and ethical climate in public relations practitioners’ decision making |
title_fullStr |
The dynamics of personal ethics and ethical climate in public relations practitioners’ decision making |
title_full_unstemmed |
The dynamics of personal ethics and ethical climate in public relations practitioners’ decision making |
title_sort |
dynamics of personal ethics and ethical climate in public relations practitioners’ decision making |
publisher |
Fakulti Kemanusiaan Seni dan Warisan, UMS |
publishDate |
2019 |
url |
https://eprints.ums.edu.my/id/eprint/30436/1/The%20dynamics%20of%20personal%20ethics%20and%20ethical%20climate%20in%20public%20relations%20practitioners%E2%80%99%20decision%20making-Abstract.pdf https://eprints.ums.edu.my/id/eprint/30436/2/The%20Dynamics%20of%20Personal%20Ethics%20and%20Ethical%20Climate%20in%20Public%20Relations.pdf https://eprints.ums.edu.my/id/eprint/30436/ https://www.researchgate.net/profile/Oscar-Wong-13/publication/339375906_PROSIDING_SEMINAR_KEBANGSAAN_PASCASISWAZAH_SAINS_SOSIAL_DAN_KEMANUSIAAN/links/5e4e3e78a6fdccd965b402e0/PROSIDING-SEMINAR-KEBANGSAAN-PASCASISWAZAH-SAINS-SOSIAL-DAN-KEMANUSIAAN.pdf |
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