Determinants of perception toward life insurance and its impact on intention to purchase

• Main Authors: Thien, Sang Lim, Dayang Zuraini Dzulkifli, Zaiton Osman, Rosle Mohidin, Amer Azlan Abdul Jamal
• Format: Article
• Language: English; English
• Published: Penerbit UMS 2020
• Subjects: HG8011-9999 Insurance
• Online Access: https://eprints.ums.edu.my/id/eprint/29110/1/Determinants%20of%20perception%20toward%20life%20insurance%20and%20its%20impact%20on%20intention%20to%20purchase%20ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/29110/2/Determinants%20of%20perception%20toward%20life%20insurance%20and%20its%20impact%20on%20intention%20to%20purchase%20FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/29110/; https://jurcon.ums.edu.my/ojums/index.php/lbibf/article/view/2735

Life insurance is one of the solutions for managing personal financial risks. It is effective in protecting surviving individuals of families against loss of income resulting from the premature death of bread providers. This study aims to investigate the explanatory factors influencing perception to...