Determinants of perception toward life insurance and its impact on intention to purchase

• 主要な著者: Thien, Sang Lim, Dayang Zuraini Dzulkifli, Zaiton Osman, Rosle Mohidin, Amer Azlan Abdul Jamal
• フォーマット: 論文
• 言語: English; English
• 出版事項: Penerbit UMS 2020
• 主題: HG8011-9999 Insurance
• オンライン･アクセス: https://eprints.ums.edu.my/id/eprint/29110/1/Determinants%20of%20perception%20toward%20life%20insurance%20and%20its%20impact%20on%20intention%20to%20purchase%20ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/29110/2/Determinants%20of%20perception%20toward%20life%20insurance%20and%20its%20impact%20on%20intention%20to%20purchase%20FULL%20TEXT.pdf; https://eprints.ums.edu.my/id/eprint/29110/; https://jurcon.ums.edu.my/ojums/index.php/lbibf/article/view/2735

Life insurance is one of the solutions for managing personal financial risks. It is effective in protecting surviving individuals of families against loss of income resulting from the premature death of bread providers. This study aims to investigate the explanatory factors influencing perception to...