Navigating consumer law to regulate entrepreneurs in e-commerce

• Main Author: Junaidah Zeno
• Format: Proceedings
• Language: English; English
• Subjects: HF Commerce; K Law in general. Comparative and uniform law. Jurisprudence
• Online Access: https://eprints.ums.edu.my/id/eprint/27144/1/Navigating%20consumer%20law%20to%20regulate%20entrepreneurs%20in%20e-commerce-Abstract.pdf; https://eprints.ums.edu.my/id/eprint/27144/2/Navigating%20Consumer%20Law%20To%20Regulate%20Entrepreneurs%20In.pdf; https://eprints.ums.edu.my/id/eprint/27144/

Entrepreneurs explore creative ideas by introducing new types of products or services that significantly contribute to shaping the future market, consumers behaviour and even the surrounding society. It is, therefore, more important than ever for an entrepreneur to be informed of the aspects of consumer laws in business practices. Technological advances have altered the equilibrium of the established business paradigms by offering new opportunities for innovative business models through e-commerce platforms. However, it also raises challenging questions with regards to the behaviour of an entrepreneur as expected by law in e-commerce. In particular, the need to comply with the registration requirement, fair marketing practices and maintaining the implied guarantees conferred by law to consumers. These issues are not entirely new, but they do indeed pose additional challenges to existing legal frameworks in Malaysia, such as the Consumer Protection Act 1999, the Consumer Protection (Electronic Trade Transactions) Regulations 2012 and the Trade Descriptions Act 2011, among others. This article, therefore, analyses the application of the Malaysian consumer legal framework in regulating entrepreneurs in e-commerce platforms. To achieve these aims, the article applies the doctrinal research methodology by analysing statutes, decided cases, books and journals related to the issues in question.