Brand Image Benefit And Satisfaction: Roles of Symbolic, Functional, Social, And Experiential Benefits

• المؤلف الرئيسي: Suddin Lada
• التنسيق: مقال
• اللغة: English; English
• منشور في: 2018
• الموضوعات: HB Economic theory. Demography
• الوصول للمادة أونلاين: https://eprints.ums.edu.my/id/eprint/25173/1/Brand%20Image%20Benefit%20and%20Satisfaction%20Roles%20of%20Symbolic%2C%20Functional%2C%20Social%2C%20And%20Experiential%20Benefits.pdf; https://eprints.ums.edu.my/id/eprint/25173/7/Brand%20Image%20Benefit%20And%20Satisfaction%20Roles%20of%20Symbolic%2C%20Functional%2C%20Social%2C%20And%20Experiential%20Benefits1.pdf; https://eprints.ums.edu.my/id/eprint/25173/

The aim of this study is to examine the effects of brand image benefits of symbolic, functional, social, and experiential on the overall satisfaction. A survey using 400 respondents is used to measure these effects. The theoretical and statistical relationship among these constructs are developed an...