Users’ Mental Model Pattern for User Interface Design of Mobile Shopping Apps

• Main Authors: Punitha Turumugon, Aslina Baharum, Rozita Hanapi, Nurfaizah Kamarudin, Emelia Abdul Rahim, Muhammad Omar
• Format: Article
• Language: English
• Published: American Scientific Publishers 2018
• Online Access: https://eprints.ums.edu.my/id/eprint/24659/1/Users%20Mental%20Model%20Pattern%20for%20User%20Interface%20Design%20of%20Mobile%20Shopping%20Apps.pdf; https://eprints.ums.edu.my/id/eprint/24659/; https://doi.org/10.1166/asl.2018.10707

In recent years the emergence of smartphones has changed the definition of mobile phones. It has become an essential part of the peoples’ communication and daily life. Mobile apps have become more popular nowadays with the emergence of smartphones. Mobile app is application software designed to run...