The consumption of staple products of fixed income earners in Sabah during the economic downturn

• Main Author: Yeoh, Ei leen
• Format: Research Report
• Language: English; English
• Published: Universiti Malaysia Sabah 1999
• Subjects: HD Industries. Land use. Labor
• Online Access: https://eprints.ums.edu.my/id/eprint/23487/1/The%20Consumption%20Of%20Staple%20Products%20Of%20Fixed%20Income%20Earners.pdf; https://eprints.ums.edu.my/id/eprint/23487/7/The%20Consumption%20Of%20Staple%20Products%20Of%20Fixed%20Income%20Earners.pdf; https://eprints.ums.edu.my/id/eprint/23487/

This research paper aims to identify the shift in the purchase of types and brand names of three categories of staples, namely food-at-home, household detergents and personal care products, of fixed income households in Sabah during the economic downturn. Secondly, this paper hopes to distinguish...