Tour operator perspectives on responsible tourism practices: a case of Kinabalu National Park, Sabah
Purpose: The purpose of this paper is to identify the key motivators triggering tour operators to practise responsible tourism in Kinabalu Park. Design/methodology/approach: Inductive and phenomenological research data were collected via in-depth interviews with 25 tour operators guiding tours in Ki...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.ums.edu.my/id/eprint/22033/1/Tour%20operator%20perspectives%20on%20responsible%20tourism%20practices.pdf https://eprints.ums.edu.my/id/eprint/22033/ |
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