Theory of Islamic consumer behaviour: an empirical study of consumer behaviour of Islamic Mortgage in Malaysia

• Main Authors: Hanudin Amin, Abdul Rahim Abdul Rahman, Dzuljastri Abdul Razak
• 格式: Article
• 語言: English
• 出版: Emerald Group Publishing Limited 2013
• 主題: HF Commerce; HF5601 Accounting
• 在線閱讀: https://eprints.ums.edu.my/id/eprint/21366/1/Theory%20of%20Islamic%20Consumer%20Behaviour.pdf; https://eprints.ums.edu.my/id/eprint/21366/; https://doi.org/10.1108/JIMA-06-2013-0042

The purpose of this study is to propose a theory of Islamic consumer behavior to explain the factors that influence the Islamic mortgage industry. Although previous works have shown that conventional marketing theories were, to a certain extent, able to predict factors influencing halal marketing an...