Theory of Islamic consumer behaviour: an empirical study of consumer behaviour of Islamic Mortgage in Malaysia
The purpose of this study is to propose a theory of Islamic consumer behavior to explain the factors that influence the Islamic mortgage industry. Although previous works have shown that conventional marketing theories were, to a certain extent, able to predict factors influencing halal marketing an...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2013
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/21366/1/Theory%20of%20Islamic%20Consumer%20Behaviour.pdf https://eprints.ums.edu.my/id/eprint/21366/ https://doi.org/10.1108/JIMA-06-2013-0042 |
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