Cultural interpretation of e-commerce acceptance in developing countries: Empirical evidence from Malaysia and Algeria
Global deployment in information and communication technology requires understandings of the cultural constraints in technology acceptance and usage behavior. Prior research indicates that the salient technology acceptance models may not be applicable to all cultures since empirical support was main...
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| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IGI Global
2008
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/20554/1/Cultural%20interpretation%20of%20e.pdf https://eprints.ums.edu.my/id/eprint/20554/ https://doi.org/10.4018/978-1-60566-100-1.ch009 |
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