صورة الغلاف

The impact of character presence and entertainment value on brand recall and brand attitude in advergame

The increase of online advertising, in particular advergame, has become popular method in strengthening consumer brand recognition by inserting attractive characters and entertainment value. Studies on using spokes-characters in advertising effectiveness had showed convincing result in marketing com...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Azaze @ Azizi Abdul Adis, Hyung Jun Kim, Grace Phang Ing, Mohd Rizwan Abdul Majid, Zaiton Osman, Izyanti Awang Razli
التنسيق: مقال
اللغة:English
منشور في: INSInet Publications 2015
الموضوعات:
HC Economic history and conditions
الوصول للمادة أونلاين:https://eprints.ums.edu.my/id/eprint/20315/1/The%20impact%20of%20character%20presence%20and%20entertainment%20value%20on%20brand%20recall%20and%20brand%20attitude%20in%20advergame.pdf
https://eprints.ums.edu.my/id/eprint/20315/
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الانترنت

https://eprints.ums.edu.my/id/eprint/20315/1/The%20impact%20of%20character%20presence%20and%20entertainment%20value%20on%20brand%20recall%20and%20brand%20attitude%20in%20advergame.pdf
https://eprints.ums.edu.my/id/eprint/20315/

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