Students demand for smartphones structural relationships of product features, brand name, product price and social influence

• Main Author: Norazah Mohd Suki
• Format: Article
• Language: English
• Published: 2013
• Subjects: LG Individual institutions - Asia, Africa, Indian Ocean islands, Australia, New Zealand, Pacific islands
• Online Access: https://eprints.ums.edu.my/id/eprint/20313/1/Students%20demand%20for%20smartphones%20structural%20relationships%20of%20product%20features.pdf; https://eprints.ums.edu.my/id/eprint/20313/; https://doi.org/10.1108/CWIS-03-2013-0013

Purpose – The study aims to examine structural relationships of product features, brand name, product price and social influence with demand for Smartphones among Malaysian students’. Design/methodology/approach – Data collected from 320 valid pre‐screened university students studying at the pu...