Consumer perception towards internet health information resources
This research aims to examine consumer perception towards Internet health information resources. Data was collected among 205 respondents by using convenience sampling and was analyzed using descriptive statistics. Descriptively, there was more females' respondent than males' respondent in...
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IGI Global
2016
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Online Access: | https://eprints.ums.edu.my/id/eprint/20108/1/Consumer%20perception%20towards%20internet%20health%20information%20resources.pdf https://eprints.ums.edu.my/id/eprint/20108/ https://doi.org/10.4018/978-1-5225-0746-8.ch015 |
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my.ums.eprints.201082018-05-25T02:11:08Z https://eprints.ums.edu.my/id/eprint/20108/ Consumer perception towards internet health information resources Khor, Sheng Han Wong, Sie Lung Wong, Michelle Hui Ling Ooi, Jing Chii Zhang, Xuan Wei Yang, Cong Ni TK Electrical engineering. Electronics Nuclear engineering This research aims to examine consumer perception towards Internet health information resources. Data was collected among 205 respondents by using convenience sampling and was analyzed using descriptive statistics. Descriptively, there was more females' respondent than males' respondent in this survey where all of them are recently undertaking degree courses. The result shows perceived ease of use and perceived usefulness was the main factor that motivates students in using internet health information resources. IGI Global 2016 Book Chapter NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/20108/1/Consumer%20perception%20towards%20internet%20health%20information%20resources.pdf Khor, Sheng Han and Wong, Sie Lung and Wong, Michelle Hui Ling and Ooi, Jing Chii and Zhang, Xuan Wei and Yang, Cong Ni (2016) Consumer perception towards internet health information resources. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. pp. 234-244. https://doi.org/10.4018/978-1-5225-0746-8.ch015 |
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TK Electrical engineering. Electronics Nuclear engineering Khor, Sheng Han Wong, Sie Lung Wong, Michelle Hui Ling Ooi, Jing Chii Zhang, Xuan Wei Yang, Cong Ni Consumer perception towards internet health information resources |
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This research aims to examine consumer perception towards Internet health information resources. Data was collected among 205 respondents by using convenience sampling and was analyzed using descriptive statistics. Descriptively, there was more females' respondent than males' respondent in this survey where all of them are recently undertaking degree courses. The result shows perceived ease of use and perceived usefulness was the main factor that motivates students in using internet health information resources. |
format |
Book Chapter |
author |
Khor, Sheng Han Wong, Sie Lung Wong, Michelle Hui Ling Ooi, Jing Chii Zhang, Xuan Wei Yang, Cong Ni |
author_facet |
Khor, Sheng Han Wong, Sie Lung Wong, Michelle Hui Ling Ooi, Jing Chii Zhang, Xuan Wei Yang, Cong Ni |
author_sort |
Khor, Sheng Han |
title |
Consumer perception towards internet health information resources |
title_short |
Consumer perception towards internet health information resources |
title_full |
Consumer perception towards internet health information resources |
title_fullStr |
Consumer perception towards internet health information resources |
title_full_unstemmed |
Consumer perception towards internet health information resources |
title_sort |
consumer perception towards internet health information resources |
publisher |
IGI Global |
publishDate |
2016 |
url |
https://eprints.ums.edu.my/id/eprint/20108/1/Consumer%20perception%20towards%20internet%20health%20information%20resources.pdf https://eprints.ums.edu.my/id/eprint/20108/ https://doi.org/10.4018/978-1-5225-0746-8.ch015 |
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1760229671121715200 |
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13.160551 |