Consumer perception towards internet health information resources

This research aims to examine consumer perception towards Internet health information resources. Data was collected among 205 respondents by using convenience sampling and was analyzed using descriptive statistics. Descriptively, there was more females' respondent than males' respondent in...

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Main Authors: Khor, Sheng Han, Wong, Sie Lung, Wong, Michelle Hui Ling, Ooi, Jing Chii, Zhang, Xuan Wei, Yang, Cong Ni
Format: Book Chapter
Language:English
Published: IGI Global 2016
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/20108/1/Consumer%20perception%20towards%20internet%20health%20information%20resources.pdf
https://eprints.ums.edu.my/id/eprint/20108/
https://doi.org/10.4018/978-1-5225-0746-8.ch015
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spelling my.ums.eprints.201082018-05-25T02:11:08Z https://eprints.ums.edu.my/id/eprint/20108/ Consumer perception towards internet health information resources Khor, Sheng Han Wong, Sie Lung Wong, Michelle Hui Ling Ooi, Jing Chii Zhang, Xuan Wei Yang, Cong Ni TK Electrical engineering. Electronics Nuclear engineering This research aims to examine consumer perception towards Internet health information resources. Data was collected among 205 respondents by using convenience sampling and was analyzed using descriptive statistics. Descriptively, there was more females' respondent than males' respondent in this survey where all of them are recently undertaking degree courses. The result shows perceived ease of use and perceived usefulness was the main factor that motivates students in using internet health information resources. IGI Global 2016 Book Chapter NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/20108/1/Consumer%20perception%20towards%20internet%20health%20information%20resources.pdf Khor, Sheng Han and Wong, Sie Lung and Wong, Michelle Hui Ling and Ooi, Jing Chii and Zhang, Xuan Wei and Yang, Cong Ni (2016) Consumer perception towards internet health information resources. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. pp. 234-244. https://doi.org/10.4018/978-1-5225-0746-8.ch015
institution Universiti Malaysia Sabah
building UMS Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sabah
content_source UMS Institutional Repository
url_provider http://eprints.ums.edu.my/
language English
topic TK Electrical engineering. Electronics Nuclear engineering
spellingShingle TK Electrical engineering. Electronics Nuclear engineering
Khor, Sheng Han
Wong, Sie Lung
Wong, Michelle Hui Ling
Ooi, Jing Chii
Zhang, Xuan Wei
Yang, Cong Ni
Consumer perception towards internet health information resources
description This research aims to examine consumer perception towards Internet health information resources. Data was collected among 205 respondents by using convenience sampling and was analyzed using descriptive statistics. Descriptively, there was more females' respondent than males' respondent in this survey where all of them are recently undertaking degree courses. The result shows perceived ease of use and perceived usefulness was the main factor that motivates students in using internet health information resources.
format Book Chapter
author Khor, Sheng Han
Wong, Sie Lung
Wong, Michelle Hui Ling
Ooi, Jing Chii
Zhang, Xuan Wei
Yang, Cong Ni
author_facet Khor, Sheng Han
Wong, Sie Lung
Wong, Michelle Hui Ling
Ooi, Jing Chii
Zhang, Xuan Wei
Yang, Cong Ni
author_sort Khor, Sheng Han
title Consumer perception towards internet health information resources
title_short Consumer perception towards internet health information resources
title_full Consumer perception towards internet health information resources
title_fullStr Consumer perception towards internet health information resources
title_full_unstemmed Consumer perception towards internet health information resources
title_sort consumer perception towards internet health information resources
publisher IGI Global
publishDate 2016
url https://eprints.ums.edu.my/id/eprint/20108/1/Consumer%20perception%20towards%20internet%20health%20information%20resources.pdf
https://eprints.ums.edu.my/id/eprint/20108/
https://doi.org/10.4018/978-1-5225-0746-8.ch015
_version_ 1760229671121715200
score 13.160551