Determinants of customers' intention to use Islamic banking products: a study of consumers in Kota Kinabalu, Sabah

The purpose of this research is about to examine the determinants of intention to use Islamic banking product. This research focused on Sabah customers who are banking with selected banks which are CIMB Bank Berhad, Malayan Banking Berhad (Maybank), RHB Bank Berhad, and Public Bank Berhad. From that...

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Bibliographic Details
Main Author: Alfera Jausin
Format: Thesis
Language:English
Published: 2016
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/17747/1/Determinants%20of%20customers.pdf
https://eprints.ums.edu.my/id/eprint/17747/
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