Antecedents the use of social commerce in small medium enterprise: A conceptual framework

• Main Authors: Sutomo, Erwin, Nur Shamsiah, Abdul Rahman, Awanis, Romli
• 格式: Conference or Workshop Item
• 语言: English
• 出版: IEEE 2021
• 主题: HF Commerce; QA75 Electronic computers. Computer science
• 在线阅读: http://umpir.ump.edu.my/id/eprint/43639/1/Antecedents%20the%20use%20of%20Social%20Commerce%20in%20Small%20Medium%20Enterprise.pdf; http://umpir.ump.edu.my/id/eprint/43639/; https://doi.org/10.1109/ICSECS52883.2021.00013

SMEs need to pay attention to several factors so that customers and SMEs can continue to use S-Commerce. The obstacle faced by SMEs is that they cannot consistently use S-Commerce. This study aims to produce a proposed conceptual framework to see the relationship between factors for using S-Commerce...