Antecedents the use of social commerce in small medium enterprise: A conceptual framework

• 主要な著者: Sutomo, Erwin, Nur Shamsiah, Abdul Rahman, Awanis, Romli
• フォーマット: Conference or Workshop Item
• 言語: English
• 出版事項: IEEE 2021
• 主題: HF Commerce; QA75 Electronic computers. Computer science
• オンライン･アクセス: http://umpir.ump.edu.my/id/eprint/43639/1/Antecedents%20the%20use%20of%20Social%20Commerce%20in%20Small%20Medium%20Enterprise.pdf; http://umpir.ump.edu.my/id/eprint/43639/; https://doi.org/10.1109/ICSECS52883.2021.00013

SMEs need to pay attention to several factors so that customers and SMEs can continue to use S-Commerce. The obstacle faced by SMEs is that they cannot consistently use S-Commerce. This study aims to produce a proposed conceptual framework to see the relationship between factors for using S-Commerce in SMEs. The proposed framework has developed through the literature related to using social commerce in SMEs, including the relationship between determinant factors using S-Commerce in SMEs. The reviews are viewing from technological, organizational, social factors, including customer and competitor factors. The results of this study indicate that 11 factors determine the use of S-Commerce in SMEs. The social connectedness and trust factors are some of the determining factors in using S-Commerce. The resulting proposed conceptual framework contributes to a better understanding of the considerations for using S-Commerce in SMEs, especially for SME business owners.