Antecedents the use of social commerce in small medium enterprise: A conceptual framework
SMEs need to pay attention to several factors so that customers and SMEs can continue to use S-Commerce. The obstacle faced by SMEs is that they cannot consistently use S-Commerce. This study aims to produce a proposed conceptual framework to see the relationship between factors for using S-Commerce...
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| Main Authors: | , , |
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| 格式: | Conference or Workshop Item |
| 语言: | English |
| 出版: |
IEEE
2021
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| 在线阅读: | http://umpir.ump.edu.my/id/eprint/43639/1/Antecedents%20the%20use%20of%20Social%20Commerce%20in%20Small%20Medium%20Enterprise.pdf http://umpir.ump.edu.my/id/eprint/43639/ https://doi.org/10.1109/ICSECS52883.2021.00013 |
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| 总结: | SMEs need to pay attention to several factors so that customers and SMEs can continue to use S-Commerce. The obstacle faced by SMEs is that they cannot consistently use S-Commerce. This study aims to produce a proposed conceptual framework to see the relationship between factors for using S-Commerce in SMEs. The proposed framework has developed through the literature related to using social commerce in SMEs, including the relationship between determinant factors using S-Commerce in SMEs. The reviews are viewing from technological, organizational, social factors, including customer and competitor factors. The results of this study indicate that 11 factors determine the use of S-Commerce in SMEs. The social connectedness and trust factors are some of the determining factors in using S-Commerce. The resulting proposed conceptual framework contributes to a better understanding of the considerations for using S-Commerce in SMEs, especially for SME business owners. |
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