A dual-focused approach to e-commerce product ranking: Leveraging search engine optimization and search engine marketing

• Main Authors: Ibrahim, Hassan, Rahmah, Mokhtar, Raza, Muhammad Ahsan, Fauziah, Zainuddin
• Format: Article
• Language: English; English
• Published: Elsevier 2024
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://umpir.ump.edu.my/id/eprint/42692/1/A%20dual-focused%20approach%20to%20e-commerce%20product%20ranking-%20Leveraging%20search%20engine%20optimization.pdf; http://umpir.ump.edu.my/id/eprint/42692/7/A%20Dual-Focused%20Approach%20to%20E-Commerce%20Product%20Ranking.pdf; http://umpir.ump.edu.my/id/eprint/42692/; https://bpasjournals.com/library-science/index.php/journal/article/view/1374/862; https://bpasjournals.com/library-science/index.php/journal/article/view/1374/862

E-commerce platforms and Websites use search engine optimization (SEO) and search engine marketing (SEM) to enhance ranking on search engines. SEO involves improving the website's organic visibility of search engine results. In contrast, SEM is critical in enhancing website visibility through s...