Unveiling current and future trends in customer banking experience research: A bibliometric analysis

• Main Authors: Yang, Mengxi, Wider, Walton, Xiao, Shuoran, Jiang, Leilei, Muhammad Ashraf, Fauzi, Lee, Alex
• Format: Article
• Language: English; English
• Published: Emerald Group Publishing Limited 2024
• Subjects: AI Indexes (General); HD28 Management. Industrial Management
• Online Access: http://umpir.ump.edu.my/id/eprint/42048/1/2024_Kybernetes_customer%20banking%20experience.pdf; http://umpir.ump.edu.my/id/eprint/42048/7/Unveiling%20current%20and%20future%20trends%20in%20customer%20banking%20experience%20research.pdf; http://umpir.ump.edu.my/id/eprint/42048/; https://doi.org/10.1108/K-11-2023-2251

Purpose: This research is the first to use bibliometric analysis to provide insight into the landscape and forecast the future of customer experience research in the banking sector. Design/methodology/approach: We used bibliographic coupling and co-word analysis to delineate the existing knowledge s...