Learning from crises : Building a resilient future for Pakistan's Tourism
Crippled by natural and man-made crises, the tourism industry stands at a crossroads, grappling with the unprecedented challenges of the global pandemic. This qualitative study, based on in-depth interviews with 10 individuals, delves into the resilience factors within Pakistan’s tourism landscape....
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
IJME
2024
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/41716/1/Learning%20from%20Crises_%20Building%20a%20Resilient%20Future%20for%20Pakistan%27s%20Tourism_.pdf http://umpir.ump.edu.my/id/eprint/41716/2/Learning%20from%20crises_Building%20a%20resilient%20future%20for%20Pakistan%27s%20Tourism_ABS.pdf http://umpir.ump.edu.my/id/eprint/41716/ https://ijme-journal.org/index.php/ijme https://ijme-journal.org/index.php/ijme |
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| Summary: | Crippled by natural and man-made crises, the tourism industry stands at a crossroads, grappling with the unprecedented challenges of the global pandemic. This qualitative study, based on in-depth interviews with 10 individuals, delves into the resilience factors within Pakistan’s tourism landscape. Our analysis unearths eight core themes – government support, focusing on foreign tourists, proactive planning, technology innovation, domestic tourism, limited-scale opening of tourism, tourism education, and consumer and employee confidence – that form the foundation of a comprehensive resilience framework. This framework functions as a prescriptive roadmap, guiding the tourism industry’s proactive revival in the face of future pandemics and fostering its long-term sustainability in the post-pandemic era. Beyond Pakistan, our study’s inclusive resilience approach offers a transformative model for developing countries, potentially triggering a paradigm shift towards a novel economic framework. This research not only paves the way for the revitalization of tourism in Pakistan but also opens doors for futher exploration of tourism resilience during future crises. |
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