Exploring determinants of social media addiction in higher education through the integrated lenses of technology acceptance model (TAM) and usage habit

• Main Authors: Norazha, Paiman, Muhammad Ashraf, Fauzi
• Format: Article
• Language: English; English
• Published: Emerald Publishing Limited 2023
• Subjects: BF Psychology; LB2300 Higher Education; T Technology (General)
• Online Access: http://umpir.ump.edu.my/id/eprint/39798/1/2023_JARHE_Exploring%20determinants%20of%20social%20media.pdf; http://umpir.ump.edu.my/id/eprint/39798/7/Exploring%20determinants%20of%20social%20media%20addiction%20in%20higher%20education.pdf; http://umpir.ump.edu.my/id/eprint/39798/; https://doi.org/10.1108/JARHE-03-2023-0114; https://doi.org/10.1108/JARHE-03-2023-0114

Purpose: This research aims to build on the pre-existing corpus of literature through the integration of the technology acceptance model (TAM) and usage habit to more accurately capture the determinants associated with social media addiction among university students. This study seeks to delineate h...