Tourists' intention to visit green hotels: Building on the theory of planned behaviour and the value-belief-norm theory
Purpose; This study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia. Design/methodology/approach; A total of 160 valid questionnaire responses were collected via an online surv...
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Main Authors: | Muhammad Ashraf, Fauzi, Mohd Hafiz, Hanafiah, Velan, Kunjuraman |
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Format: | Article |
Language: | English |
Published: |
Emerald Group
2022
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Subjects: | |
Online Access: | http://umpir.ump.edu.my/id/eprint/35213/7/Tourists%E2%80%99%20intention%20to%20visit%20green%20hotels.pdf http://umpir.ump.edu.my/id/eprint/35213/ https://doi.org/10.1108/JTF-01-2022-0008 https://doi.org/10.1108/JTF-01-2022-0008 |
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