Social media and SMEs’ performance in developing countries: effects of technological-organizational-environmental factors on the adoption of social media

• Main Authors: Qalati, Sikandar Ali, Ostic, Dragana, Sulaiman, Mohammad Ali Bait Ali, Gopang, Aamir Ali, Khan, Asadullah
• Format: Article
• Language: English
• Published: SAGE Publications Inc. 2022
• Subjects: HD28 Management. Industrial Management; T Technology (General)
• Online Access: http://umpir.ump.edu.my/id/eprint/34655/1/Social%20media%20and%20smes%E2%80%99%20performance%20in%20developing%20countries_effects%20of%20technological-organizational-environmental.pdf; http://umpir.ump.edu.my/id/eprint/34655/; https://doi.org/10.1177/21582440221094594; https://doi.org/10.1177/21582440221094594

Increasing globalization and rapid digitization across industries have led to greater international competition. Furthermore, the emergence of new innovation has created both challenges and opportunities for small and medium-sized enterprises (SMEs). SMEs have recently been attracted to social media...