Improving customer satisfaction through supply chain management best practices in fast food restaurant

• المؤلفون الرئيسيون: Norhayati, Kasim Sulamat, Lee, Khai Loon
• التنسيق: Book Section
• اللغة: English
• منشور في: Penerbit UMP 2022
• الموضوعات: HD28 Management. Industrial Management; HE Transportation and Communications
• الوصول للمادة أونلاين: http://umpir.ump.edu.my/id/eprint/33446/1/book.improving%20customer.pdf; http://umpir.ump.edu.my/id/eprint/33446/

The completion of business environment in food services industry, specifically fast food restaurant is increasing. Thus, it is crucial to focus the level of customer satisfaction on every transaction