The importance of university ranking and students enrolment towards university sustainability

• Main Authors: Suhaidah, Hussain, Hanaysha, Jalal Rajeh, Diyana, Kamarudin
• Format: Conference or Workshop Item
• Language: English
• Published: Future Academy 2019
• Subjects: LB Theory and practice of education
• Online Access: http://umpir.ump.edu.my/id/eprint/25812/1/The%20importance%20of%20university%20ranking.pdf; http://umpir.ump.edu.my/id/eprint/25812/; https://doi.org/10.15405/epsbs.2019.08.56

This research highlights the importance of University ranking and students’ enrolment towards the University sustainability in education industry. Nowadays, the University ranking has significant impact on the reputation as well as the attraction of the students enrol into the University. The common University ranking covers general areas, teaching and learning, research and services. These areas measured and evaluated through the sustainability or survival of the university in the market. There were various debates related to the University sustainability for example university ranking, the student enrolment, the return of investment and student retention. The quality of academic programmes, teaching and learning facilities also factors contributed to the students’ preferences in choosing the best university. The discussion of this research encompass the how the experienced University able to sustain in the Malaysian Higher Education Industry through the help of University rankings and students’ enrolment. The secondary data collection was adopted through the purposive sampling. The information obtained through University website, University ranking website and other existing sources available. The findings present the importance of University ranking and students' enrolment along with the recommendations lead University sustainability.