A study on the environmental technological innovation strategy of a Malaysian firm

Firms all over the world have pursued sustainable development to be competitive in the marketplace. The purpose of this case study is to examine the factors that enable a firm to pursue the environmental technological innovation (ET-innovation) strategies and how it effectively lever...

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Bibliographic Details
Main Authors: Muhammad Fakhrul, Yusuf, Hasbullah, Ashari, Mohd Rizal, Razalli
Format: Article
Published: Science Publishing Corporation 2018
Online Access:http://umpir.ump.edu.my/id/eprint/24202/1/IJET-22064.pdf
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