Inspired by design and driven by innovation. A conceptual model for radical design driven as a sustainable business model for Malaysian furniture design

• Main Authors: Wan Zaiyana, Mohd Yusof, Puteri Fadzline, Muhamad Tamyez
• Format: Conference or Workshop Item
• Language: English
• Published: IOP Publishing 2018
• Subjects: H Social Sciences (General)
• Online Access: http://umpir.ump.edu.my/id/eprint/21079/1/Mohd_Yusof_2018_IOP_Conf._Ser.%253A_Mater._Sci._Eng._342_012042.pdf; http://umpir.ump.edu.my/id/eprint/21079/; http://iopscience.iop.org/article/10.1088/1757-899X/342/1/012042/meta

The definition of innovation does not help the entrepreneurs, business person or innovator to truly grasp what it means to innovate, hence we hear that government has spend millions of ringgit on "innovation" by doing R & D. However, the result has no avail in terms of commercial value...