The Effects of Brand Equity towards Customer Loyalty of a Well-known Sportswear Brand in Malaysia

Purpose - Given the rising number of brands available in the country, there may be a corresponding rise in customer loyalty towards their preferred brand. There are many reasons why customers remain loyal to their favorite brand. One reason is brand equity. The purpose of this research is to examine...

Full description

Saved in:
Bibliographic Details
Main Authors: Tan, Yew Huei, Huam, Hon Tat, Ahmad, Sharifuddin, Amran, Rasli, Mohamad Rozi, Hassan, Nasser, Noor
Format: Conference or Workshop Item
Language:English
Published: 2010
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/17705/1/fim-2010-rozi-effects%20of%20brand%20equity%20towards.pdf
http://umpir.ump.edu.my/id/eprint/17705/
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first