The Backbone of Key Successful Branding Strategies in the 21st Century: Innovation in Design Technology, Decision Making on Product Quality, and Collaborative Communications

• Main Authors: Ho, Cheong Lee, Noraziah, Ahmad, Herawan, Tutut
• Format: Book Section
• Language: English; English
• Published: Information Science Reference 2017
• Subjects: QA76 Computer software
• Online Access: http://umpir.ump.edu.my/id/eprint/17565/1/13.%20The%20Backbone%20of%20Key%20Successful%20Branding%20Strategies%20in%20the%2021st%20Century%20Innovation%20in%20Design%20Technology%2C%20Decision%20Making%20on%20Product%20Quality%2C%20and%20Collaborative%20Communications.pdf; http://umpir.ump.edu.my/id/eprint/17565/7/13.%20The%20Backbone%20of%20Key%20Successful%20Branding%20Strategies%20in%20the%2021st%20Century%20Innovation%20in%20Design%20Technology%2C%20Decision%20Making%20on%20Product%20Quality%2C%20and%20Collaborative%20Communications.pdf; http://umpir.ump.edu.my/id/eprint/17565/; https://books.google.com.my/books?id=l7_FDQAAQBAJ&pg=PA717&dq=The+Backbone+of+Key+Successful+Branding+Strategies+in+the+21st+Century:+Innovation+in+Design+Technology,+Decision+Making+on+Product+Quality,+and+Collaborative+Communications&hl=en&sa=X&ved=0ahU

hi the 21st century, the awareness of applying recent advanced intelligent technologies to promote a firm 's brand image ir the key to the success of expanding its business. Sttch implication demands efforts in strategic planning and massive investment from the. top management team, However, m...