Freemium Business Model: The Darkside of free stuff

In-app purchasing was introduced to the market during the early 2010. The definition of the term in-application (or in-app) is activities or transactions that are being done within the application. The definition of the word purchase is to acquire (something) by paying for it. The term of “in-appl...

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Bibliographic Details
Main Author: Muhamad Idaham, Umar
Format: Bulletin
Language:English
Published: Faculty of Computer Systems and Software 2013
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/16996/1/Freemium%20Business%20Model%20-%20The%20Darkside%20of%20free%20stuff-Bit%40FSKKP%202013_Part%204.pdf
http://umpir.ump.edu.my/id/eprint/16996/
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