Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang

The aim of this research is to study about selecting of brands mobile phone using analytic hierarchy process (AHP) method among Faculty of Industrial Management (FIM) students. For the functionality, physical characteristics, technical features, basic requirement and customer excitement are set as t...

全面介紹

Saved in:
書目詳細資料
主要作者: Nor Anira , Ismail
格式: Undergraduates Project Papers
語言:English
出版: 2014
主題:
在線閱讀:http://umpir.ump.edu.my/id/eprint/10709/1/FIST%20-%20anira%20%28CD9015%29%205.pdf
http://umpir.ump.edu.my/id/eprint/10709/
標簽: 添加標簽
沒有標簽, 成為第一個標記此記錄!
實物特徵
總結:The aim of this research is to study about selecting of brands mobile phone using analytic hierarchy process (AHP) method among Faculty of Industrial Management (FIM) students. For the functionality, physical characteristics, technical features, basic requirement and customer excitement are set as the criteria. Then, the Apple/I-phone brand, Sony brand, Nokia brand and also Samsung brand is the alternative in this research. One hundred and sixty-nine of degree students in Faculty of Industrial Management (FIM) were surveyed by questionnaire. The collected data was analyzed by using Microsoft Excel and also Microsoft Silverlight software. Results show that the functionality is become the best criteria and the Samsung brand is become the top ranking as an alternative in this research