The 3P's pull factors as drivers of screen tourism and viewers travel intention

• Main Authors: Nur Farihin Abd Hadi Khan, Fauzan Hafiz Muhammad Safri, Afifah Hanim Md Pazil
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Online Access: http://discol.umk.edu.my/id/eprint/9082/1/Conference%20Paper%201.pdf; http://discol.umk.edu.my/id/eprint/9082/

Film tourism regularly referred to as film-induced tourism, movie induced tourism or screen tourism, where tourist visits are motivated by viewing a film location on-screen. Most of the preceding studies on screen tourism have not used a structured questionnaire, hence it can be said that the driver...