Influence of student's non-cognitive trait and cognitive heuristic on the entrepreneurial venture's initial set up decision

• Main Authors: Naila Aaijaz, Mohamed Dahlan Ibrahim, Ghazali Ahmad, Shaliza Abdul Razit
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Online Access: http://discol.umk.edu.my/id/eprint/8993/1/Paper%201.pdf; http://discol.umk.edu.my/id/eprint/8993/

The present studyis designed to examine the influence of non-cognitive characteristics and cognitive heuristic i.e learned by experience, demographic factors, entrepreneurial and others on the entrepreneurial initial set up decision.Research inference is derived from the samples of 150 entrepreneuri...