Negotiating social change values: the critical role of media literacy in facilitating small and medium enterprises in Malaysia

• Main Authors: Raja Suzana Raja Kasim, Zulazli Hashim, Mokhtarrudin Ahmad
• Format: Conference or Workshop Item
• Published: 2018
• Online Access: http://discol.umk.edu.my/id/eprint/8847/

The understanding of the right usage of media literacy within the lens of Small and Medium Enterprises’ needs appear to serve as anchor content for an integrated process of application of skills in facilitating business to grow. In this paper, enterprise utilizes social media to develop effective to...