Competitive strategies and firm performance : a comparative study of Malaysian and Indonesian small and medium enterprises

Increased globalisation process since the conclusion of the Uruguay multilateral trade agreement in 1994 has bought about greater competition in the marketplace and renewed interest in competition theory and empirical work on firm performance. This gives rise to a huge number of theories, frameworks...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohd Rosli Mohamad, Ferri Kuswantoro, Ahmad Raflis Che Omar
Format: Book Section
Language:English
Published: Global Research Agency : Selangor, Malaysia 2012
Online Access:http://discol.umk.edu.my/id/eprint/8508/1/Paper%201.pdf
http://discol.umk.edu.my/id/eprint/8508/
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first