Preference of consumer towards imported rice and local rice in Kelantan
Aim/Purpose This research seeks to determine the consumer preferences between local and import rice by using theory of knowledge, attitude and perception model (KAP). Background Rice industry has received special attention from the government and was put as the most important food crop for ensur...
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| Main Authors: | , |
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| Format: | Non-Indexed Article |
| Published: |
2017
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| Online Access: | http://discol.umk.edu.my/id/eprint/8504/ https://www.informingscience.org/Articles/v1p073-083Latiff4089.pdf |
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