An assessment of the relationship between sponsorship and consumer patronage of GSM service providers in Kano metropolis

• Main Authors: Adeiza, Adams, Adepoju, Bamidele A.
• 格式: Non-Indexed Article
• 出版: Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan 2017
• 在線閱讀: http://discol.umk.edu.my/id/eprint/8474/; http://fkp.umk.edu.my/JEB/download/9-v5i1.002.pdf

This study attempts to explore the relationship between event sponsorship and consumer patronage of GSM service providers. A survey questionnaire was used to gather data from 395 consumers of GSM services in Kano metropolis, Nigeria. Pearson’s Product-Moment Correlation Coefficient test was conducte...