An assessment of the relationship between sponsorship and consumer patronage of GSM service providers in Kano metropolis
This study attempts to explore the relationship between event sponsorship and consumer patronage of GSM service providers. A survey questionnaire was used to gather data from 395 consumers of GSM services in Kano metropolis, Nigeria. Pearson’s Product-Moment Correlation Coefficient test was conducte...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | Non-Indexed Article |
| منشور في: |
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan
2017
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| الوصول للمادة أونلاين: | http://discol.umk.edu.my/id/eprint/8474/ http://fkp.umk.edu.my/JEB/download/9-v5i1.002.pdf |
| الوسوم: |
إضافة وسم
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