Determinants for adoption of e-banking among bank's customers
The use of internet has been advanced commercially in most business activities including in financial services industry. This internet technology has changed the way of banks deliver their services towards the customer and the behaviours of customer towards adopting their banking needs. E-banking ha...
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| Main Authors: | , , , , , |
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| Format: | Non-Indexed Article |
| Published: |
Global Academic Excellence
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/8432/ http://www.ijafb.com/home.asm |
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| Summary: | The use of internet has been advanced commercially in most business activities
including in financial services industry. This internet technology has changed the way of banks
deliver their services towards the customer and the behaviours of customer towards adopting
their banking needs. E-banking has increasingly become a preferred distribution channel and
one of the most popular banking services adopted by customers. The general objective of this
study is to discuss the determinants for adoption of e-banking among customers. Therefore, this
study provide the conceptual framework of perceived ease of use, perceived usefulness,
demographic characteristics and internet experience which affect the adoption of e-banking.
These four determinants are found to be significant in affecting the adoption of e-banking
among bank’s customers. |
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