Obstruction of Applying E-Business among Batik Entrepreneurs in Pasar Siti Khadijah
The research findings were based on the responses obtained from batik entrepreneurs in Pasar Siti Khadijah Kota Bharu, Kelantan. This paper presents a study regarding to obstruction in applying e-business among batik entrepreneurs in Pasar Siti Khadijah. There are three types of factors which are le...
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| Main Authors: | , , , |
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| Format: | Non-Indexed Article |
| Published: |
2016
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| Online Access: | http://discol.umk.edu.my/id/eprint/8257/ http://www.akademiabaru.com/doc/ARBMSV3_N1_P26_39.pdf |
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| Summary: | The research findings were based on the responses obtained from batik entrepreneurs in
Pasar Siti Khadijah Kota Bharu, Kelantan. This paper presents a study regarding to obstruction in
applying e-business among batik entrepreneurs in Pasar Siti Khadijah. There are three types of
factors which are level of education, cost incurred and entrepreneurs’’ mind-set that influence the
application of e-business. A total of 31 batik entrepreneurs in Pasar Siti Khadijah participated in this
study. Data was collected through self-administered questionnaires that have been distributed to the
respondents. This study is important for the entrepreneurs to increase the variety of method in
marketing, at the same time; boost the economy of Batik industries. Data obtained was analysed using
correlation Analysis. The results have shown that the factors influencing the obstruction of e-business
application. It is hoped that this research will help students, lecturers, job seekers, entrepreneur and
the government in understanding the importance of e-business. The limitation of this study was the
sample size, time management, and cooperation from respondents, which was not sufficient. |
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