Factors of customer's preference of visiting coffee shop in South Korea

Coffee shop is currently a most rapid developing business in the world and become a famous trend in foodservices. South Korea‘s per-capita coffee consumption is five times greater than Asia-Pacific regions and the total coffee market is valued at about $3 billion in 2014. Although various style and...

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Bibliographic Details
Main Authors: Siti Aisyah Muhammad, Sungplee
Format: Non-Indexed Article
Published: IJSBAR 2015
Online Access:http://discol.umk.edu.my/id/eprint/8201/
http://gssrr.org/index.php?journal=JournalOfBasicAndApplied&page=article&op=view&path%5B%5D=4929&path%5B%5D=2655
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