Online service failure: diagnosing customer’s evaluation of critical incidents outcomes
The rapid propagation of the internet over the last decades has changed the way customers and service providers conducting business. This study focuses on customer’s evaluation on service encounters within an online setting and its consequences. Critical incident technique (CIT) was conducted to gai...
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| Main Authors: | , , , , , |
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| Format: | Non-Indexed Article |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/8094/ http://www.serialsjournals.com/serialjournalmanager/pdf/1435128275.pdf |
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