A short review on the trend of mobile marketing studies
The purpose of this paper is to elucidate the major classification of the research in mobile marketing. It provides the trend and common approach in mobile marketing research. The paper aims to highlight the significant area in mobile marketing research and the needs for further understanding of the...
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| Main Authors: | , |
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| Format: | Non-Indexed Article |
| Published: |
2011
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| Online Access: | http://discol.umk.edu.my/id/eprint/7752/ http://online-journals.org/i-jim/article/view/1581 |
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