Employee brand equity and brand empowerment in Islamic banking: Mediating role of brand psychological ownership

• المؤلفون الرئيسيون: Mohd Mokhtar, Sany Sanuri, Altaf, Mohsin, Abd Ghani, Noor Hasmini
• التنسيق: Indexed Article
• اللغة: English
• منشور في: 2018
• الوصول للمادة أونلاين: http://discol.umk.edu.my/id/eprint/7376/1/Employee-Brand-Equity-and-Brand-Empowerment-in-Islamic-Banking-1528-2635-22-SI-167.pdf; http://discol.umk.edu.my/id/eprint/7376/

The intention of the research is to explore the mediating role of brand psychological ownership (BPO) in the association between brand empowerment (BEm) and employee brand equity (EBE) of the employees of Islamic banks. For the reason, the data were collected from the 274 employees working in Islami...