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Employee brand equity and brand empowerment in Islamic banking: Mediating role of brand psychological ownership

The intention of the research is to explore the mediating role of brand psychological ownership (BPO) in the association between brand empowerment (BEm) and employee brand equity (EBE) of the employees of Islamic banks. For the reason, the data were collected from the 274 employees working in Islami...

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Main Authors: Mohd Mokhtar, Sany Sanuri, Altaf, Mohsin, Abd Ghani, Noor Hasmini
Format: Indexed Article
Language:English
Published: 2018
Online Access:http://discol.umk.edu.my/id/eprint/7376/1/Employee-Brand-Equity-and-Brand-Empowerment-in-Islamic-Banking-1528-2635-22-SI-167.pdf
http://discol.umk.edu.my/id/eprint/7376/
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spelling my.umk.eprints.73762022-05-23T09:58:27Z http://discol.umk.edu.my/id/eprint/7376/ Employee brand equity and brand empowerment in Islamic banking: Mediating role of brand psychological ownership Mohd Mokhtar, Sany Sanuri Altaf, Mohsin Abd Ghani, Noor Hasmini The intention of the research is to explore the mediating role of brand psychological ownership (BPO) in the association between brand empowerment (BEm) and employee brand equity (EBE) of the employees of Islamic banks. For the reason, the data were collected from the 274 employees working in Islamic banks through multi-stage probability sampling. Results of the study revealed that the direct connection of BEm with EBE is non-supportive. On the other hand, the indirect connection of BEm with EBE through BPO is supportive in Islamic banking. 2018 Indexed Article NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/7376/1/Employee-Brand-Equity-and-Brand-Empowerment-in-Islamic-Banking-1528-2635-22-SI-167.pdf Mohd Mokhtar, Sany Sanuri and Altaf, Mohsin and Abd Ghani, Noor Hasmini (2018) Employee brand equity and brand empowerment in Islamic banking: Mediating role of brand psychological ownership. Academy of Accounting and Financial Studies Journal, 22. pp. 1-5. ISSN 10963685
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The intention of the research is to explore the mediating role of brand psychological ownership (BPO) in the association between brand empowerment (BEm) and employee brand equity (EBE) of the employees of Islamic banks. For the reason, the data were collected from the 274 employees working in Islamic banks through multi-stage probability sampling. Results of the study revealed that the direct connection of BEm with EBE is non-supportive. On the other hand, the indirect connection of BEm with EBE through BPO is supportive in Islamic banking.
format Indexed Article
author Mohd Mokhtar, Sany Sanuri
Altaf, Mohsin
Abd Ghani, Noor Hasmini
spellingShingle Mohd Mokhtar, Sany Sanuri
Altaf, Mohsin
Abd Ghani, Noor Hasmini
Employee brand equity and brand empowerment in Islamic banking: Mediating role of brand psychological ownership
author_facet Mohd Mokhtar, Sany Sanuri
Altaf, Mohsin
Abd Ghani, Noor Hasmini
author_sort Mohd Mokhtar, Sany Sanuri
title Employee brand equity and brand empowerment in Islamic banking: Mediating role of brand psychological ownership
title_short Employee brand equity and brand empowerment in Islamic banking: Mediating role of brand psychological ownership
title_full Employee brand equity and brand empowerment in Islamic banking: Mediating role of brand psychological ownership
title_fullStr Employee brand equity and brand empowerment in Islamic banking: Mediating role of brand psychological ownership
title_full_unstemmed Employee brand equity and brand empowerment in Islamic banking: Mediating role of brand psychological ownership
title_sort employee brand equity and brand empowerment in islamic banking: mediating role of brand psychological ownership
publishDate 2018
url http://discol.umk.edu.my/id/eprint/7376/1/Employee-Brand-Equity-and-Brand-Empowerment-in-Islamic-Banking-1528-2635-22-SI-167.pdf
http://discol.umk.edu.my/id/eprint/7376/
_version_ 1763303832747507712
score 13.2014675

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