The motivation factors towards travel engagement among students of University Malaysia Kelantan

• Main Authors: Helmi Syafizan Johari, Nurul Haslina Royalee, Nurul Hidayah Manaf, Tan Sharyn
• Format: Undergraduate Final Project Report
• Published: 2016
• Online Access: http://discol.umk.edu.my/id/eprint/7261/

The purpose of this research study is to discuss and study what motivational factors that will attract Higher Education Institution (HEI) students in Kelantan- University Malaysia Kelantan to engage in travel activities. Besides, the study will determine the relationship between factors of motivation elements along with the travel engagement. Moreover, the study attempt to portray and highlights the significance of motivational factors as important, and functional element which will affect the level of travel activities engagement among those students. In short, the objective of this research was to identify certain selected factors that motivated students to engage in particular travel activities. In this case, the methodology includes regressions and questionnaires will be used to identify the relationships between motivational factors and influence on travel activities among UMK students. Meanwhile, this thesis concludes with a discussion of the findings, practices, and recommendations for future research.