Young tourist motivation to participate in cultural and heritage festival in Malacca

In recent years, tourism is having lots of event which has marked change in Malaysia. One of the event that can attract the local and international tourist to Malaysia is cultural and heritage festivals event. The growth and expanding of a cultural and heritage festival can be described on the growt...

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Bibliographic Details
Main Authors: Andi Ermawati Shahruddin, Mokagathi Ganesan, Shalia Adiela Wahab, Syazwan Izzati Shukor
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/7233/
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