The factor that influence the vacation choices

• Main Authors: Lim Shi Ning, Nur Ain Farhana Azmi, Suhaira Mohamad Idris, Suria Idayu Burhanudin
• Format: Undergraduate Final Project Report
• Published: 2016
• Online Access: http://discol.umk.edu.my/id/eprint/7232/

Tourism is one of the sectors that give impact to the economy nowadays. Many factors affect the frequency tourists that come to the country nowadays. Among the factors that can be seen is social media, consumer behavior, trusts and service products. The selection of tourist attractions is highly dependent on factors studied. Among the objectives of the study was to determine the relationship between social media and vacation choices, besides that, it is also to investigate the relationship between consumer behavior and vacation choices. In addition, to identify the relationship between trust and vacation choices and the last one is to examine the relationship between a service product and vacation choices. The study also uses several methods to obtain complete and accurate data from research. Among the methods used in this study is a survey, in addition to the data collected using the Statistical Package of Social Science (SPSS) to analyze and process the data collected