Factors influencing University Malaysia Kelantan students to travel in Malaysia

• Main Authors: Ching Hui Ming, Fujiah Paranti, Nor Anisah Kholit
• Format: Undergraduate Final Project Report
• Published: 2016
• Online Access: http://discol.umk.edu.my/id/eprint/7227/

Tourism sector plays an important role in the economic development of a country. Thus, the government is pressing the concern in the tourism and this matter has been discussed in the parliament. Objectives of this research are to determine the relationship between perceived value and destination image, tourists satisfaction and destination image, perceived quality and destination image, attraction and destination image and also cost and destination image for Universiti Malaysia Kelantan (UMK) students. Besides that, this research also aims to identify the most important factor that influencing UMK students to travel in Malaysia. The research methods that have used are analysis descriptive, Pearson's correlation and multiple linear regression that use application of SPSS. For future research, researchers are expected to include other factors that may influence the destination image for students and tourists.